Brand perception is something that is deep routed in prospects’ or customers’ mind which has an effect on Brand Association resulting to Brand Equity.

The fact is that a consistent brand is mapped as a solution in the mind of a prospect and a customer thus creating Brand Association and Brand Loyalty.

Today, we congratulate our first time Customer for purchasing the Hilux Double Cab 2.8 Active. The customer was accompanied by his wife who gave her views on his behalf. “My Husband has always wanted this Vehicle – Toyota Hilux, having done our own analysis for a long time, I have noticed that he has so many positive statements regarding Toyota as a brand even before owning any of Toyota Zambia Models, she said.” Asked what he liked the most about the Vehicle, he replied with delight stating that his wife’s statement is more than enough with a smile on his face.