Situated amid the natural beauty of Mount Tateshina in Chino City, Nagano, Shoko-ji Temple held its annual summer festival on July 17 and 18, dedicated to praying for safety on our roads.
The temple also hosted the Tateshina Meeting, which brings together senior managers from various companies and organizations, including automobile manufacturers, suppliers, and insurers, to discuss a path toward zero traffic accident casualties. Following on from 2019 and 2023, this year marked the third such gathering, focusing on what can be done right now to encourage changes in behavior.
Our own Yuta Tomikawa took part, serving as a panelist in a discussion on the power of media coverage to change how people behave.
How can news coverage contribute to safer streets? In a world where public bashing often occures, how can the causes of accidents be conveyed in a way that helps change individual behavior? Watch the episode to hear different perspectives, including Tomikawa’s comments from the “reporting” side of the equation.
Later in the program, we take an in-depth look at one of the examples brought up during the panel discussion, the Okinawa Yuimaru Project. This community-wide traffic safety initiative launched in 2020, responding to an increase in road etiquette issues and accidents caused by an influx of tourists and travelers using rental cars.
See what industry-government collaboration can accomplish in the realm of road safety.
Source: https://toyotatimes.jp/