CFAO Mobility Zambia has once again proven its market leadership by securing top honors at the 28th Zambia Institute of Marketing (ZIM) Awards. Held under the theme “Resilience and Growth Through Sustainable Marketing,” the prestigious event, officially opened by the Hon. Rodney Malindi Sikumba MP, Minister of Tourism, recognized innovative and impactful campaigns that drive business success.
As a key player in Zambia’s automotive sector, CFAO Mobility Zambia, through its Toyota division, earned four nominations and took home two major awards, reinforcing its reputation for strategic marketing excellence and customer-centric innovation.
A Showcase of CFAO Mobility’s Marketing Prowess
The nominations highlighted its dynamic approach to brand engagement and product promotion in 2024:
- Best Campaign of the Year – Toyota Land Cruiser Prado Launch
- Best Product Innovation – Hybrid Electric Vehicle (HEV) Toyota Corolla Cross
- Best Creative Print Advertising – Toyota Black Friday Campaign
- Best Long-Term Strategic Growth – Toyota Zambia Dealer Network Expansion
After a competitive judging process, CFAO Mobility Zambia emerged victorious in:
- Most Creative Advertising of the Year– Toyota Black Friday Campaign
- Best Product Launch of the Year– Toyota Land Cruiser Prado
Ms. Faith Nawakwi, representing CFAO, who played a key role in the submission and justification process. accepted the awards, underscoring the company’s commitment to high-impact marketing, innovation, and sustainable growth strategies.
Driving the Future of Mobility Through Strategic Marketing
The Emerald Green-themed gala, held at Avani Hotel in Livingstone, brought together Zambia’s top marketers and industry leaders. CFAO Mobility’s success at the event reflects its forward-thinking approach, leveraging creativity, digital engagement, and long-term brand-building to strengthen its market position.
As a trusted partner in Zambia’s mobility landscape, Toyota with its Tagline, “Zambia Drives Toyota” a division of CFAO, continues to set benchmarks in automotive marketing, proving that strategic vision and customer-focused campaigns are key to industry leadership.
Congratulations to the entire CFAO Mobility and team Toyota on this outstanding achievement. The future of mobility is not just about vehicles, it’s about creativity, innovative storytelling, sustainable growth, and exceeding customer expectations.
