Congratulations to Mr Alam for purchasing the Hilux Double Cab. When asked why he decided to buy the Hilux, this is what he had to say: “The first thing that caught my attention was the special price offer. This indeed is a good way to start a year with such great offer from Toyota Zambia.

I don’t know if you still remember me, I was amongst your first customer that purchased the Toyota Rush. So here I am, I have come back for this Hilux because of its multi-purposefulness. The vehicle will be very useful especially that I usually travel long distances. It is stable and perfect for long distances with a good payload of between 800 to about 900 kg. The engine is designed to keep noise levels down. I also must make mention that I had to accessorise the vehicle with a roll bar, nudge bar and a tonner cover, which is a good way of making customers choose what we want.  Talk of its powerful engine performance, I have made the right choice yet again”, he said.

Toyota Zambia focuses on satisfying customers and tailor services according to their personal needs.

Once again we thank Mr Alam for choosing Toyota as the brand of his choice and congratulates to him for his good investment.

Toyota Zambia extends sincere gratitude to Mr. Kalulu for choosing Toyota as the brand of choice and for putting Yande’s needs first. Mr. and Mrs Kalulu decided to purchase the Hilux Double Cab to accommodate their first born son Yande Kalulu a 12-year-old boy who has a condition of Cerebral palsy.

“The Toyota Hilux Double Cab is what the family needs. It has the Load Body for safe keeping Yande’s wheel chair, the rear reserve camera for easier and safer movements plus the push to start button which puts me at easy for security and convenience purposes”. He said! 

Congratulations to the Kalulu family and wishing them safe drives and adventure!

Toyota Zambia thanks Mr. Patel for Purchasing the Hilux Double Cab and wishes him a Big Congratulations for adding the model to the existing fleet he has. Mr. Patel who has been a Toyota Customer for over 20 years with more than 15 models to his name.

Asked about how he feels about the Toyota Brand and why he choose this particular vehicle, “Idecided to return and purchase the Hilux Double Cab because it is a utility vehicle and will be more ideal especially that I am into construction. I have been a Toyota Customer for more than 20 years. I am a Toyota believer simply because my mobility both work and pleasure is always made easier. Toyota Zambia’s Customer service is one of a kind, it has reliable and exceptional friendly staff. What’s so interesting is that Toyota Zambia has maintained their standards regarding quality service delivery, however improved the product range over the years; and that is what keeps me coming back – innovative and creative nature. I am also assured of genuine parts and exceptional aftersales service after I hit 5,000km which not only maintain my vehicle but also protect me from unforeseen breakdown. My last words can only be that, Toyota Zambia vehicles’ fuel efficiency is impeccable and the performance is just one of a kind, I am speaking from experience”, he said. 

Mr. Patel a Zambian Business man who runs National Building Supplies in Lusaka boast of his Toyota Fleet with more than 15 models including Land Cruiser 200, Fortuner, Hino and Camry to just mention a few.

Congratulations Mr Patel and thank you for having continuous trust and loyalty in us!

ZAMBIA DRIVES TOYOTA

Toyota Zambia is always pleased to share different stories and articles from a customer perspective. Today we were graced by Professor D. Kunda who not only had emphasis on paying attention to detail but explained why he carefully opted to purchase the Toyota Hilux Double Cab with a Canopy.

“As a Professor, at Mulungushi University, I travel a lot to mentor, lecture and also for my own personal travel pursuit. Therefore, the need to purchase a Vehicle befitting the requirements and beneficial for various reason. So then, I researched (don’t ask me how- as he smiles) and decided to purchase the Hilux Double Cab with a Canopy. The Canopy will cover my items such as books etc; kept in the trailer for safety purposes to protect my items from weather conditions such as adverse sunlight or when its windy. My items will not only be hidden or rather covered up, but will not be damaged as well. 

When I saw the Canopy, I noticed the exceptional style and design which perfectly complements the Hilux. Look at how load capacity has been increased just by adding the Canopy. As you have noticed, aging comes with wisdom and I choose this very one to befit my age, not too fancy not to be seen as ‘excited’, however going for performance, efficiency and long term purposes such as accessing genuine parts and coming back for a service where experienced technical staff will work on my Vehicle,” he said. 

The Toyota Hilux engine is designed to keep noise levels down and efficiency up. In fact, the refined sound insulation can make a driver forget that they are driving a pick-up. Toyota will thrive to serve customers according to what they need and exceed their expectations.  Toyota Hilux comes in different forms- and this particular one with a CANOPY, exactly what the professor needed.

Toyota Zambia thanks Professor Kunda for choosing Toyota as his choice of brand and wish him many safe travels, as he continues being an expert in contributing with creating students/teachers of the highest rank, studying for a degree or a certification to improve their knowledge or career skills at large.

A Big Congratulations to Professor D. Kunda

Do you remember our Customer Mr. Vibetti with his son Alinani during the 93rd Agriculture and Commercial Show? Today we were graced by Alinani accompanied by his Father – Mr. Vibetti and the elder sister – Ruth.

Toyota Zambia through its staff member presented a hamper to Alinani as promised during the live interview last week.

We wish to thank everyone who viewed, listened, commented, liked and shared the live clip about Alinan’s eloquence on automobile industry.

It is a Truth Tuesday for Toyota Zambia – the future generation is so much into Vehicles with emphasis and passion!

Todays’ article is about Brand Admiration. Yes, admired brands that customers love, trust and respect; so much so that they feel some kind of personal connection to the brand even from afar.

So what then is Brand admiration? Whan Park, Deborah J. MacInnis, and Andreas B simplified the term as unconditional love for a company -; interesting!

The emotional process that leads to a purchase of a new vehicle starts with a new development in the consumer’s self-image. That is, the buyers see themselves in a new way — as the owners of that new Vehicle which will befit the status in the community.

The more your brand allows, lures, and enriches prospects, arousing their positive emotions and building their trust, love, and respect, the more highly admired it will be and a thus turn a prospect into a customer. An admired brand offers the greatest opportunity for sustainable and profitable growth. A brand that is seen as lacking in even one of the above mentioned three components of brand admiration, will not be regarded as strongly admired. This is what we experienced from Mrs. Grace Kangongo, our delighted customer expressed and shared her ever existing concealed connection with Toyota Brand and in particular- the Fortuner.

“I have always had the love for Toyota as a Brand, with mixed feelings of admiration and envy. Each time I see someone driving the Fortuner I felt content because I had this imaginary thought of being the one behind the driver’s seat. It is amazing how easily I got so distracted each time I saw the Vehicle. The LED head lamps spoke volume to me, it was as if the Fortune’s eyes (headlamps) spoke to me in an undertone. The exterior styling is suitable for any environment – its strong. Let me also take this opportunity to inform you that the Video clip I saw on your Facebook page convinced me that indeed its pulling power is what we (looking at the husband) have always wanted. We have Children and so the space and safety features is an added benefit, she said”.

Well then benefits that entice customers stimulate their emotional senses which evidently enhance Brand Admirations. The brand’s benefits in this case The Toyota Fortuner left the prospect feeling gratified, engaged, entertained and validated convincing her to purchase the Vehicle and thus became a customer. The more the brand provides benefits, the more customers will come to love the brand.

Toyota Zambia congratulates Mrs. Grace for living her dream by not being in an imaginary seat behind the Fortuner but by living up to her Faith.

“When customers admire your brand, they will defend it, and tell the world about it”- Debbie MacInnis

Toyota Zambia congratulates Mr. Sakala for buying a Silver Toyota Rush – the only 7-seater SUV in its range. Yes, with 3 rows of seats that are designed for an active lifestyle.

To our readers, kindly join us in congratulating our Delighted customer.

Product development strategy is the process of bringing a new innovation to customers from concept to testing through distribution. New product development strategies aim at improving existing products to invigorate or stimulate an existing market or create new products that the market seeks, was a theory created by Ans’off – 1957. With the current emerging issues in our environment, such as having a family or the need to buy a Vehicle which is spacious; it is paramount to pay close attention to customers’ needs and wants. This can only be achieved if a corporation has a strategy in place or implements theories which has been working for so many decades.

Toyota Zambia is among the few that aims at continuously improve/create new products in an existing market to satisfy customers’ ever changing needs. One of the pillars of Toyota Way is built on Continuous Improvement which is the Kaizen concept. The philosophy is a way of thinking which encourages and empowers everyone to identify where and how even small changes can be made to benefit the business, their team or their individual performance; which will evidently result in customer satisfaction. Product improvement is the process of making meaningful product changes that consequently generate new customers or increased benefits realized by existing customers. Indeed, the Toyota Zambia Way is all about initiatives or innovations continuously to exceed customers’ expectation and that’s how the RUSH was built – to be exclusively unique in the SUV range.

Asked Mr. Sakala what he liked the most about the Rush, “as a family man, I can only tell you that the safety features of 6 airbags surrounding the interior and vehicle stability control was the first thing that made me purchase this particular Vehicle. Not only is it stylish and spacious but the ground clearance of 220 mm enhances a solid driving performance, making me feel more relaxed that nothing will touch the suspension. ‘The RUSH rushed up my decision to go for it’ (smiling as he expressed his catch phrase)”, he said.

ONCE AGAIN A BIG CONGRATULATIONS TO MR. SAKALA

Team Toyota Zambia experienced such an amazing moment when Ms. Betty Musamba from Mufulira purchased the Hilux Volcano and dedicated the Vehicle to her Mother.

Todays’ article is all about appreciating the love from a Mother. A Mother’s love is unconditional and eternal. When we say that nature is wise, one of the things that we refer to is the bond between Mothers and their children. Undeniably, a Mother’s instinct to protect and instruct children to walk in a way that is acceptable in any society to her offspring is unlimited. In turn off springs adhering to Mother’s guidelines tend to succeed in a more rewarding way.

Team Toyota Zambia experienced such an amazing moment when Ms. Betty Musamba from Mufulira purchased the Hilux Volcano and dedicated the Vehicle to her Mother. What an honourable yet spectacular gift to offer on Mother’s Day which fell on the 12^th May 2019.  Ms. Musamba described the gesture as something she has always wanted to do for her Mother. Asked what prompted her to purchase this particular edition, this is what she had to say,

“The Volcano has erupted and given birth to this Manuel Transmission Hilux Edition, hence I believe the reason it is called Hilux Volcano. This Vehicle is Strong, stable unbeatable and erupts comfort in its own way even in difficult terrains. Just like the Volcano, under pressure the magma in the chamber can rise up the main vent which is the central tube through the volcano and comes out on top. We all know that the Volcano is a hole in Earth’s surface through which magma (called lava when it reaches Earth’s surface), hot gases, ash, and rock fragments escape from deep inside the earth and forces its way out. This Vehicle speaks volumes to me, I can relate! I have such an amazing Mother who has always been there for me, saw me through thick and thin, helped me realise that achievements don’t just come by default, it is through hard work. There was no point in time I felt lonely, for I had a pillar of a Mother, as you can see she is always by my side guiding and instruction me in ways I should walk and work even harder. Just like a Volcano I have erupted or what you might refer to as evolved and worked so hard and managed to present this special gift to My Dearest Mother from the bottom of my chamber – the heart.  I would not have been here purchasing this ‘Hilux Volcano’ had it not been for her consistent reminders of reaping comes only with hard work coupled with the unceasing love from a Mother. Mom, this is for you, spare your bicycle and ride with me into this Hilux Volcano for it is through you I have managed to purchase the Vehicle, lastly I give all the glory and thanks to God for giving me such a wonderful Mother”. 

Having heard such pleasing words from a customer who values her mother so much Toyota Staff member from Fleet team and Sales Manager joined the Sales consultant to congratulate Ms. Musamba for such a warm display of love towards her Mother.  “There is no LIMIT to what we women, can accomplish”. –  Michelle Obama

Once again a big Congratulations to Ms. Betty Musamba!

LOAD MORE IMAGES

Toyota Zambia congratulates our New Excited customer Ms Charity Zulu for purchasing the Hilux 2.4 Double Cab Manual transmission.

Asked what prompted her to get this particular model she said, “you and I both know that Zambia Drives Toyota and for that reason, I would like to associate my self with a brand that Zambia Drives. As a small scale farmer I choose the Hilux, it is bigger, spacious and a utility vehicle for the kind of business am into. I am so tired of smaller vehicles and hiring 4×4 Vehicles which are later driven back to Car hire Companies. Thanks to Toyota Zambia, I finally purchased a well deserving Vehicle for my business. I would also like to extend my gratitude to the Public Service  Micro Finance Company for making it possible for me to live my Dream”.

A brand is a company’s or individual’s set of values (their identity) that defines them. It is who they are, the purpose, positioning, the promises which are delivered, the expressions and personality. These elements are the ones that compose the DNA of a brand. The same set of values or DNA are visible to a prospect that attracts them to associate with a strong Brand. 

Toyota Zambia is a Global Brand that will lead the way of becoming a professionally managed, vibrant, successful and growing company trusted and respected by all our Stakeholders because of its deep routed DNA.

Toyota Zambia Thanked Ms Zulu who had such heartfelt excitement and further highlighted that she will be back for the Fortuner.

ONCE AGAIN, A BIG CONGRATULATIONS TO CHARITY FOR HER DREAM COME TRUE!

Toyota Zambia would like you our readers to join us in congratulating our latest young decision makers for influencing their Parent in purchasing the Hilux Double Cab 4×2 Comfort Plus with accessories.

It is not secret that a few decades ago, children were educated under strict and hard self-directed rules from parents. Decisions with regards to household purchases, especially for expensive products such as a Vehicle, were exclusively made by parents while children had to sit and wait for parents to display what they have purchased without any participation from children. Well, today the world has changed thanks to effects of digitization and the evolvement of parental cultural norms.

Presently, you would agree that the changing of times has given way to “change in the decision making” process/units in most family structures.  Children are no longer at the backstage in family buying decisions making process. Most household purchases are influenced by children from games, TV (films and cartoons) to other media stations that cause them to develop the world of their own fantasy eventually making the environment more purposeful. This change is giving children to have a “say” of their own wants and needs (subject for debate of course) rather than to accept any purchase from their parents. Yes, it is an exciting era where everyone in a family has an opinion of what is to be bought in the family for the household.

Enough of a preamble, today Toyota Zambia would like you our readers to join us in congratulating our latest young decision makers for influencing their Parent in purchasing the Hilux Double Cab 4×2 Comfort Plus with accessories. The decision making Unit was in collaboration of two most exciting next generations; Michael and Sera who happened to settle for the chosen vehicle purely for school movement purposes. It is also prudent to attach a purchase to a purpose especially when it has a lot to do with educational and developmental factors.  Asked Michael how they convinced their parent, “it’s comfortable, fresh and higher from the ground and spacious. I will always be looking forward to going to school with so much comfort, he said”. The decision makers –  Michael and Sera, took the honour of receiving the keys from our Sales Leader. Certainly the transformation of decision making units is visible.