Toyota Zambia Would like you to join us in Congratulating Our New Excited Customer Mr. Orwell Akakulubelwa, for Purchasing Hilux 4 X 2 Manual Transmission.

Indeed, Customers trust referrals and are more likely to make an informed decision based on a recommendation from an existing Customer.

“I just love the Hilux, the ground clearance is what attracted me the most while fuel economy was an added benefit for my advantage, he said”. When asked how he got to make a decision to select Toyota as a Brand of choice, his response was fascinating. “I was referred to by my workmate because I drove in his Toyota Hilux, it was like test driving coupled with first-hand experience from your existing Customer. The one thing which has been outstanding is the fact that Toyota Zambia has improved and closed the gap of anxieties while waiting for the ordered Vehicle to arrive. The waiting process when you order a car from most dealerships can be tedious however, Toyota Zambia, through its tracking system has ensured that customers are updated with information at every point and stage until the Vehicle is ready for collection. The Toyota Zambia App reduced my anxiety as I was constantly receiving updates through notifications in real time. Honestly, I must commend you for constantly updating me with regards to the Vehicle status even though I admit I should have downloaded and registered the Toyota App earlier. The system is reassuring and made me feel valued, he said”.

Undeniably, Word of Mouth is a free form of advertising or promotion as it is triggered by an event the customer experiences. Word of Mouth is more effective than any other types of marketing communication tool, it is effective in creating new users and customers. Furthermore, referrals eliminate any doubt a prospect might have or perceive towards a corporation. Toyota Zambia will continue improving processes to enhance customer satisfaction levels with digital initiatives such as the Toyota Zambia Mobile App.

Once Again, congratulations to Orwell and wishing you plenty of Kilometres and Safe journeys in your new Vehicle across the country.

We would like you to join us in congratulating our New Esteemed Delighted Customer, Mr. Wang Delong for Purchasing Toyota RAV4.

Today we are communicating on the need and benefits of Market Segmentation. As Philip Kotler (2012) stated, Market segmentation is the process of dividing a market with potential customers into groups, or segments, based on different characteristics and traits such as similar interests, needs, wants or locations.

It is not a Coincident that Toyota Zambia has with no doubt segmented the Zambian market accordingly for customers to purchase Vehicles based on a sequence; from emotions to logic. One of the Target Market is for customers who “Use our affordable pre – owned Vehicles to maximise the value of their resources by investing in our quality used vehicles. Toyota Zambia has Undoubtedly witnessed benefits of not only creating new customer, but also converting prospects into advocates. Evidently this strategy has yielded Toyota Zambia with a competitive advantage in the market.

A good marketing strategy should integrate an organization’s marketing goals, policies, and action sequences (tactics) into a cohesive whole. Therefore, Toyota Zambia is determined to explore and analyze various customer groups and align specific products to meet specific customers’ demands to enhance mutual benefit for both the corporation and Prospects/Customers at Large. In A quest to further increase market share in a geometric way, Toyota Zambia intends to Increase the number of customers by investing in corporate resources to acquire more customers from different segments in this regards for pre – owned vehicles or what you might refer to as used cars. Undeniably, it has done well by analyzing the social, environmental and economic factors to efficiently plan and implement communication and marketing strategies according to customer needs effectively.

Toyota Zambia is not immune to these theories; we aim at exceeding customer expectations at an immense level. Our high quality, affordable pre-owned Vehicles or “used vehicles” are what the people need to invest in and own as an alternative or first option from the segments created. They come with full service history (warranty on demo units), low mileage and much lower prices.

Today we are so excited to share with you our readers about how we Value Segmentation and what it has done to us and the public. We would like you to join us in congratulating our New Esteemed Delighted Customer, Mr. Wang Delong for Purchasing Toyota RAV4. It is such a great investment to get at a significantly reduced price with great driving comfort feature giving the ergonomic or positioning of the driver assist system coupled with the elegance touch.

Mr. Wang Delong was amazed at how affordable the Vehicle was with such an elegance touch, considering the fact that it was a used Vehicle. Asked to give a statement regarding his purchase, “it is extremely important that Toyota Zambia has considered to look into supplying customers in Zambia with used cars, I am more than glad to drive off with this beautiful used car yet in such a very excellent condition. I have also been well informed by the Sales Consultant and also from my own research that you have genuine parts to continue keeping my Vehicle in a good condition fit for use. What a great way of considering people based on their needs, he said”.

Corporations may develop Brand pride over a period of time in existence when customers leave them a positive review or feedback.

That does not mean customers will return for another product especially with a Complex Product Life Cycle. It takes effort to earn customer’s trust and create a solid relationship in a business.

Toyota Zambia often thrives to direct its Corporate courtesy on attracting new and existing customers by strengthening their relationship marketing, fostered at creating customer loyalty through constant effective communication, which evidently has created Loyal Customers.

Today, Toyota Zambia was graced by Mr. F. Hara who expressed his positive emotional experience with the Previous Hilux he had purchased a couple of years ago. “I have come back simply because experience is the best teacher. I was and still am satisfied with all physical features and benefits I had from the Hilux. That Vehicle is just what I needed, at that time. Today I am a revived customer as I have purchased an upgraded Hilux with LED lights and Reverse Camera which I believe are safety features. If you ask me to explain more as to why I came for this particular one, my response will simply be the Downhill and Hill Start  Assist Control features, he said.”

With more than one empirical evidence, we can confidently say that relationship marketing yields forth customer loyalty!

Trade in offers you our esteemed customers an opportunity to buy an imported Vehicle by Toyota approved for this region at a significantly lower price.

Our trade-in facility is available to you our esteemed customers to trade your current vehicles as part payment from the latest one of your choice. You will buy a new vehicle at an affordable value by paying with your old vehicle through a swap.

Today we wish to thank our Customer Mr. Sakala for purchasing a Traded-in Vehicle Land Cruiser GX at a significantly reduced Value. “What prompted me to buy a Traded-in Vehicle is that I am guaranteed of a Quality Vehicle at an affordable price, he said.”

Customer Satisfaction brings forth customer loyalty as such guaranteed Customer Retention.

Customers’ needs and wants keep changing over time, as such a Sustainable Car Dearlership need to be well informed  in this ever competitive environment. Toyota Zambia is keen to serve its customers with a postive lasting experience by creating programs (internal and external) which aim at communicating, educating and informing them with regards to our products and services. Retention  activities and actions are generated simply  to  retain as many customers as possible, often through customer loyalty and brand loyalty initiatives such as Toyota App creation.

Today we were graced by a customer whose been with us for over fourteen years. Yes, Mr. F. Lupindula has been a Toyota Zambia customer for fourteen years and has expressed his deep appreciation of how consistent and reliable Toyota Brand is.  It is incredible how his seen the Brand evolve over the years and has since extended his trust by expressing how his attachment and association to Toyota Brand is unshakable.

“I have returned to this show room to get what am percieving as Durable with Tangible Safety Features. I loved the Reverse Camera, the Led lights and the Color, most people will think its grey yet its Avant – Guard Bronze Metalic. Do you know how safe I feel reversing with an aid of a Camera? This is an upgrade for sure. I am a Toyota Believer and always appreciate the constant communication coupled with the the after sale service. More than a decade I have been a Customer and the journey has not come to an end yet,  he said with an emphatic expression”.    

We thank Mr. Lupindula for being our consistent  Customer. He joyously drove off in his new addition – The Hilux Executive top of the Range.

• LED Daytime Running Lights
• Emergency Brake Signal
• Hill Start Assist Control, automatic
• Immobilizer and siren, sonic sensor
• Smart entry and  Start system (“keyless”)

Brand perception is something that is deep routed in prospects’ or customers’ mind which has an effect on Brand Association resulting to Brand Equity.

The fact is that a consistent brand is mapped as a solution in the mind of a prospect and a customer thus creating Brand Association and Brand Loyalty.

Today, we congratulate our first time Customer for purchasing the Hilux Double Cab 2.8 Active. The customer was accompanied by his wife who gave her views on his behalf. “My Husband has always wanted this Vehicle – Toyota Hilux, having done our own analysis for a long time, I have noticed that he has so many positive statements regarding Toyota as a brand even before owning any of Toyota Zambia Models, she said.” Asked what he liked the most about the Vehicle, he replied with delight stating that his wife’s statement is more than enough with a smile on his face.

We congratulate our Customer on purchasing a Hilux 2.4 Manual transmission at an affordable price.

Asked what he liked the most about this particular Hilux Double Cab Model, he replied by simply saying, “It’s a work Vehicle”.

• Manual Transmission
• Driver and Passenger airbag (SRS)
• Electronic Brake force Distribution  (EBD)
• Payload, min – max 800 to 900 kg
• Child Lock
• Brake Assist (BA)
• Anti-Lock Braking System

One can only believe facts based on advise from experts experience and referrals.

We had a privilege of getting feed back from one of our loyal customers with regards to brand association and aftersale and this is what he had to say.

“As a happy regular customer, I recommend anyone who owns a Toyota to have their parts replaced from any of our their branches. Believe me when I say replacement of parts to maintain your car requires absolute genuine parts which are certified fit for use otherwise you will adapt the saying of “cheap is expensive”. Interestingly, you will get these parts at an affordable price and guaranteed safety.

Toyota Zambia is an authorized dealer with authentic and quality parts which will keep your vehicle in the best possible condition. You will be assured of performance, and will not compromise your safety and that of your family who may happen to be your passengers.

I could go on and on however, I will encourage you to purchase geniune parts at an affordable price”, he said.

Toyota Zambia aims at focusing on benefits over features and with no doubt our newly acquired customer is excited to have a full package.

Asked what prompted him to purchase this eye catching 2.8 Nebula Blue Metalic Hilux, he said; “I looked at the benefits and features after having done a test drive.

Indeed I realize how reliable and consistent you are as Toyota Zambia. Your consistency, aftersale service and innovative ideas on improving the Hilux is remarkable. I want to associate my self with Toyota Brand. Being a first time customer I wish to inform you that this will be a perfect gift for my beloved wife Enipher. My son seems to agree with me on the choice of Brand that his mother will love this very one- its Royal blue. I have seen the growth and consistency of Toyota Zambia. Its not a speech its just words of appreciation, and I shall surely come back”.

It is always heartwarming to see a customer return to purchase the same product-Hilux.

Mr. Katonga had few words to say, “it is reliable”, he said! He also expressed his appreciation of the information he read on the Toyota App from his mobile. Toyota Zambia Team wishes to thank Mr. Katonga for his continuous support and trust he has for the Brand.
✔️ 2.4 comfort plus
✔️ 4×4 double cab