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Team Toyota Zambia experienced such an amazing moment when Ms. Betty Musamba from Mufulira purchased the Hilux Volcano and dedicated the Vehicle to her Mother.

Todays’ article is all about appreciating the love from a Mother. A Mother’s love is unconditional and eternal. When we say that nature is wise, one of the things that we refer to is the bond between Mothers and their children. Undeniably, a Mother’s instinct to protect and instruct children to walk in a way that is acceptable in any society to her offspring is unlimited. In turn off springs adhering to Mother’s guidelines tend to succeed in a more rewarding way.

Team Toyota Zambia experienced such an amazing moment when Ms. Betty Musamba from Mufulira purchased the Hilux Volcano and dedicated the Vehicle to her Mother. What an honourable yet spectacular gift to offer on Mother’s Day which fell on the 12^th May 2019.  Ms. Musamba described the gesture as something she has always wanted to do for her Mother. Asked what prompted her to purchase this particular edition, this is what she had to say,

“The Volcano has erupted and given birth to this Manuel Transmission Hilux Edition, hence I believe the reason it is called Hilux Volcano. This Vehicle is Strong, stable unbeatable and erupts comfort in its own way even in difficult terrains. Just like the Volcano, under pressure the magma in the chamber can rise up the main vent which is the central tube through the volcano and comes out on top. We all know that the Volcano is a hole in Earth’s surface through which magma (called lava when it reaches Earth’s surface), hot gases, ash, and rock fragments escape from deep inside the earth and forces its way out. This Vehicle speaks volumes to me, I can relate! I have such an amazing Mother who has always been there for me, saw me through thick and thin, helped me realise that achievements don’t just come by default, it is through hard work. There was no point in time I felt lonely, for I had a pillar of a Mother, as you can see she is always by my side guiding and instruction me in ways I should walk and work even harder. Just like a Volcano I have erupted or what you might refer to as evolved and worked so hard and managed to present this special gift to My Dearest Mother from the bottom of my chamber – the heart.  I would not have been here purchasing this ‘Hilux Volcano’ had it not been for her consistent reminders of reaping comes only with hard work coupled with the unceasing love from a Mother. Mom, this is for you, spare your bicycle and ride with me into this Hilux Volcano for it is through you I have managed to purchase the Vehicle, lastly I give all the glory and thanks to God for giving me such a wonderful Mother”. 

Having heard such pleasing words from a customer who values her mother so much Toyota Staff member from Fleet team and Sales Manager joined the Sales consultant to congratulate Ms. Musamba for such a warm display of love towards her Mother.  “There is no LIMIT to what we women, can accomplish”. –  Michelle Obama

Once again a big Congratulations to Ms. Betty Musamba!

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Toyota Zambia congratulates our New Excited customer Ms Charity Zulu for purchasing the Hilux 2.4 Double Cab Manual transmission.

Asked what prompted her to get this particular model she said, “you and I both know that Zambia Drives Toyota and for that reason, I would like to associate my self with a brand that Zambia Drives. As a small scale farmer I choose the Hilux, it is bigger, spacious and a utility vehicle for the kind of business am into. I am so tired of smaller vehicles and hiring 4×4 Vehicles which are later driven back to Car hire Companies. Thanks to Toyota Zambia, I finally purchased a well deserving Vehicle for my business. I would also like to extend my gratitude to the Public Service  Micro Finance Company for making it possible for me to live my Dream”.

A brand is a company’s or individual’s set of values (their identity) that defines them. It is who they are, the purpose, positioning, the promises which are delivered, the expressions and personality. These elements are the ones that compose the DNA of a brand. The same set of values or DNA are visible to a prospect that attracts them to associate with a strong Brand. 

Toyota Zambia is a Global Brand that will lead the way of becoming a professionally managed, vibrant, successful and growing company trusted and respected by all our Stakeholders because of its deep routed DNA.

Toyota Zambia Thanked Ms Zulu who had such heartfelt excitement and further highlighted that she will be back for the Fortuner.

ONCE AGAIN, A BIG CONGRATULATIONS TO CHARITY FOR HER DREAM COME TRUE!

Toyota Zambia would like you our readers to join us in congratulating our latest young decision makers for influencing their Parent in purchasing the Hilux Double Cab 4×2 Comfort Plus with accessories.

It is not secret that a few decades ago, children were educated under strict and hard self-directed rules from parents. Decisions with regards to household purchases, especially for expensive products such as a Vehicle, were exclusively made by parents while children had to sit and wait for parents to display what they have purchased without any participation from children. Well, today the world has changed thanks to effects of digitization and the evolvement of parental cultural norms.

Presently, you would agree that the changing of times has given way to “change in the decision making” process/units in most family structures.  Children are no longer at the backstage in family buying decisions making process. Most household purchases are influenced by children from games, TV (films and cartoons) to other media stations that cause them to develop the world of their own fantasy eventually making the environment more purposeful. This change is giving children to have a “say” of their own wants and needs (subject for debate of course) rather than to accept any purchase from their parents. Yes, it is an exciting era where everyone in a family has an opinion of what is to be bought in the family for the household.

Enough of a preamble, today Toyota Zambia would like you our readers to join us in congratulating our latest young decision makers for influencing their Parent in purchasing the Hilux Double Cab 4×2 Comfort Plus with accessories. The decision making Unit was in collaboration of two most exciting next generations; Michael and Sera who happened to settle for the chosen vehicle purely for school movement purposes. It is also prudent to attach a purchase to a purpose especially when it has a lot to do with educational and developmental factors.  Asked Michael how they convinced their parent, “it’s comfortable, fresh and higher from the ground and spacious. I will always be looking forward to going to school with so much comfort, he said”. The decision makers –  Michael and Sera, took the honour of receiving the keys from our Sales Leader. Certainly the transformation of decision making units is visible.

Toyota Zambia Would like you to join us in Congratulating Our New Excited Customer Mr. Orwell Akakulubelwa, for Purchasing Hilux 4 X 2 Manual Transmission.

Indeed, Customers trust referrals and are more likely to make an informed decision based on a recommendation from an existing Customer.

“I just love the Hilux, the ground clearance is what attracted me the most while fuel economy was an added benefit for my advantage, he said”. When asked how he got to make a decision to select Toyota as a Brand of choice, his response was fascinating. “I was referred to by my workmate because I drove in his Toyota Hilux, it was like test driving coupled with first-hand experience from your existing Customer. The one thing which has been outstanding is the fact that Toyota Zambia has improved and closed the gap of anxieties while waiting for the ordered Vehicle to arrive. The waiting process when you order a car from most dealerships can be tedious however, Toyota Zambia, through its tracking system has ensured that customers are updated with information at every point and stage until the Vehicle is ready for collection. The Toyota Zambia App reduced my anxiety as I was constantly receiving updates through notifications in real time. Honestly, I must commend you for constantly updating me with regards to the Vehicle status even though I admit I should have downloaded and registered the Toyota App earlier. The system is reassuring and made me feel valued, he said”.

Undeniably, Word of Mouth is a free form of advertising or promotion as it is triggered by an event the customer experiences. Word of Mouth is more effective than any other types of marketing communication tool, it is effective in creating new users and customers. Furthermore, referrals eliminate any doubt a prospect might have or perceive towards a corporation. Toyota Zambia will continue improving processes to enhance customer satisfaction levels with digital initiatives such as the Toyota Zambia Mobile App.

Once Again, congratulations to Orwell and wishing you plenty of Kilometres and Safe journeys in your new Vehicle across the country.

We would like you to join us in congratulating our New Esteemed Delighted Customer, Mr. Wang Delong for Purchasing Toyota RAV4.

Today we are communicating on the need and benefits of Market Segmentation. As Philip Kotler (2012) stated, Market segmentation is the process of dividing a market with potential customers into groups, or segments, based on different characteristics and traits such as similar interests, needs, wants or locations.

It is not a Coincident that Toyota Zambia has with no doubt segmented the Zambian market accordingly for customers to purchase Vehicles based on a sequence; from emotions to logic. One of the Target Market is for customers who “Use our affordable pre – owned Vehicles to maximise the value of their resources by investing in our quality used vehicles. Toyota Zambia has Undoubtedly witnessed benefits of not only creating new customer, but also converting prospects into advocates. Evidently this strategy has yielded Toyota Zambia with a competitive advantage in the market.

A good marketing strategy should integrate an organization’s marketing goals, policies, and action sequences (tactics) into a cohesive whole. Therefore, Toyota Zambia is determined to explore and analyze various customer groups and align specific products to meet specific customers’ demands to enhance mutual benefit for both the corporation and Prospects/Customers at Large. In A quest to further increase market share in a geometric way, Toyota Zambia intends to Increase the number of customers by investing in corporate resources to acquire more customers from different segments in this regards for pre – owned vehicles or what you might refer to as used cars. Undeniably, it has done well by analyzing the social, environmental and economic factors to efficiently plan and implement communication and marketing strategies according to customer needs effectively.

Toyota Zambia is not immune to these theories; we aim at exceeding customer expectations at an immense level. Our high quality, affordable pre-owned Vehicles or “used vehicles” are what the people need to invest in and own as an alternative or first option from the segments created. They come with full service history (warranty on demo units), low mileage and much lower prices.

Today we are so excited to share with you our readers about how we Value Segmentation and what it has done to us and the public. We would like you to join us in congratulating our New Esteemed Delighted Customer, Mr. Wang Delong for Purchasing Toyota RAV4. It is such a great investment to get at a significantly reduced price with great driving comfort feature giving the ergonomic or positioning of the driver assist system coupled with the elegance touch.

Mr. Wang Delong was amazed at how affordable the Vehicle was with such an elegance touch, considering the fact that it was a used Vehicle. Asked to give a statement regarding his purchase, “it is extremely important that Toyota Zambia has considered to look into supplying customers in Zambia with used cars, I am more than glad to drive off with this beautiful used car yet in such a very excellent condition. I have also been well informed by the Sales Consultant and also from my own research that you have genuine parts to continue keeping my Vehicle in a good condition fit for use. What a great way of considering people based on their needs, he said”.

Corporations may develop Brand pride over a period of time in existence when customers leave them a positive review or feedback.

That does not mean customers will return for another product especially with a Complex Product Life Cycle. It takes effort to earn customer’s trust and create a solid relationship in a business.

Toyota Zambia often thrives to direct its Corporate courtesy on attracting new and existing customers by strengthening their relationship marketing, fostered at creating customer loyalty through constant effective communication, which evidently has created Loyal Customers.

Today, Toyota Zambia was graced by Mr. F. Hara who expressed his positive emotional experience with the Previous Hilux he had purchased a couple of years ago. “I have come back simply because experience is the best teacher. I was and still am satisfied with all physical features and benefits I had from the Hilux. That Vehicle is just what I needed, at that time. Today I am a revived customer as I have purchased an upgraded Hilux with LED lights and Reverse Camera which I believe are safety features. If you ask me to explain more as to why I came for this particular one, my response will simply be the Downhill and Hill Start  Assist Control features, he said.”

With more than one empirical evidence, we can confidently say that relationship marketing yields forth customer loyalty!

Trade in offers you our esteemed customers an opportunity to buy an imported Vehicle by Toyota approved for this region at a significantly lower price.

Our trade-in facility is available to you our esteemed customers to trade your current vehicles as part payment from the latest one of your choice. You will buy a new vehicle at an affordable value by paying with your old vehicle through a swap.

Today we wish to thank our Customer Mr. Sakala for purchasing a Traded-in Vehicle Land Cruiser GX at a significantly reduced Value. “What prompted me to buy a Traded-in Vehicle is that I am guaranteed of a Quality Vehicle at an affordable price, he said.”

Customer Satisfaction brings forth customer loyalty as such guaranteed Customer Retention.

Customers’ needs and wants keep changing over time, as such a Sustainable Car Dearlership need to be well informed  in this ever competitive environment. Toyota Zambia is keen to serve its customers with a postive lasting experience by creating programs (internal and external) which aim at communicating, educating and informing them with regards to our products and services. Retention  activities and actions are generated simply  to  retain as many customers as possible, often through customer loyalty and brand loyalty initiatives such as Toyota App creation.

Today we were graced by a customer whose been with us for over fourteen years. Yes, Mr. F. Lupindula has been a Toyota Zambia customer for fourteen years and has expressed his deep appreciation of how consistent and reliable Toyota Brand is.  It is incredible how his seen the Brand evolve over the years and has since extended his trust by expressing how his attachment and association to Toyota Brand is unshakable.

“I have returned to this show room to get what am percieving as Durable with Tangible Safety Features. I loved the Reverse Camera, the Led lights and the Color, most people will think its grey yet its Avant – Guard Bronze Metalic. Do you know how safe I feel reversing with an aid of a Camera? This is an upgrade for sure. I am a Toyota Believer and always appreciate the constant communication coupled with the the after sale service. More than a decade I have been a Customer and the journey has not come to an end yet,  he said with an emphatic expression”.    

We thank Mr. Lupindula for being our consistent  Customer. He joyously drove off in his new addition – The Hilux Executive top of the Range.

• LED Daytime Running Lights
• Emergency Brake Signal
• Hill Start Assist Control, automatic
• Immobilizer and siren, sonic sensor
• Smart entry and  Start system (“keyless”)

Brand perception is something that is deep routed in prospects’ or customers’ mind which has an effect on Brand Association resulting to Brand Equity.

The fact is that a consistent brand is mapped as a solution in the mind of a prospect and a customer thus creating Brand Association and Brand Loyalty.

Today, we congratulate our first time Customer for purchasing the Hilux Double Cab 2.8 Active. The customer was accompanied by his wife who gave her views on his behalf. “My Husband has always wanted this Vehicle – Toyota Hilux, having done our own analysis for a long time, I have noticed that he has so many positive statements regarding Toyota as a brand even before owning any of Toyota Zambia Models, she said.” Asked what he liked the most about the Vehicle, he replied with delight stating that his wife’s statement is more than enough with a smile on his face.

We congratulate our Customer on purchasing a Hilux 2.4 Manual transmission at an affordable price.

Asked what he liked the most about this particular Hilux Double Cab Model, he replied by simply saying, “It’s a work Vehicle”.

• Manual Transmission
• Driver and Passenger airbag (SRS)
• Electronic Brake force Distribution  (EBD)
• Payload, min – max 800 to 900 kg
• Child Lock
• Brake Assist (BA)
• Anti-Lock Braking System